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Request for Proposals: Market Development in Japan and South Korea

Pulse Canada is seeking proposals from qualified firms to support a targeted market expansion initiative aimed at building new demand for Canadian pulse crops, including yellow peas, in Japan and South Korea. This

Aug 25, 2026

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Pulse Canada is seeking proposals from qualified firms to support a targeted market expansion initiative aimed at building new demand for Canadian pulse crops, including yellow peas, in Japan and South Korea. This initiative will focus on identifying growth opportunities, engaging key market stakeholders and developing strategies that position Canadian pulses for long-term adoption in these markets.

Proposals must be submitted by October 16, 2026 at 4:00 PM CDT.

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Pulse Canada is the national association of growers, traders and processors of Canadian pulses, also known as lentils, dry peas, beans and chickpeas. Pulses are an essential part of a healthy and sustainable diet. Pulses and pulse ingredients can help food manufacturers improve the nutritional and functional quality of food products.

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