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RFP: Lentil Consumer Insights Research in USA and Europe

Pulse Canada is accepting proposals for a new project examining consumer insights on lentils in the USA and Europe

Jan 12, 2024

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Pulse Canada is seeking a consultant to conduct a consumer research study that will identify marketing and positioning opportunities for whole Canadian lentils. The focus is on ready-to-eat food applications and for lentil flour ingredients in cereal-based foods and other end-use categories with high volume potential in the US and European food industry.

The deadline for responses is 4:00PM CDT on February 15, 2024.

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Pulse Canada is the national association of growers, traders and processors of Canadian pulses, also known as lentils, dry peas, beans and chickpeas. Pulses are an essential part of a healthy and sustainable diet. Pulses and pulse ingredients can help food manufacturers improve the nutritional and functional quality of food products.

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