WEBINAR: Perceptions of Pea Protein in the U.S.

December 4 - 4, 2024

10:00 AM - 11:00 AM

Virtual

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Join Us to Explore Consumer Perceptions of Pea Protein in the U.S. Market

Get a firsthand look at the latest insights into how U.S. consumers view pea protein in food products. In this webinar, we’ll guide food industry professionals through key findings from a recent market study that evaluates consumer usage and attitudes of pea protein, its applications in food innovation, and effective positioning strategies. You’ll gain a deeper understanding of where pea protein fits in today’s evolving market and how it can support your product development.

What You’ll Learn:

  • Consumer Sentiment: Discover the key drivers behind consumer acceptance of pea protein, including both emotional and rational factors.
  • Market Opportunities: Explore growth potential across food categories and identify where pea protein makes the biggest impact.
  • Positioning for Success: Learn which attributes and claims, from nutrition to sustainability, resonate with consumers and can boost purchase intent.
  • Category Readiness: See which categories, such as soups and snacks, align well with pea protein innovation and understand how consumers connect with these concepts.
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Pulse Canada is the national association of growers, traders and processors of Canadian pulses, also known as lentils, dry peas, beans and chickpeas. Pulses are an essential part of a healthy and sustainable diet. Pulses and pulse ingredients can help food manufacturers improve the nutritional and functional quality of food products.