WEBINAR: Perceptions of Pea Protein in the U.S.
December 4 - 4, 2024
10:00 AM
- 11:00 AM
Virtual
Join Us to Explore Consumer Perceptions of Pea Protein in the U.S. Market
Get a firsthand look at the latest insights into how U.S. consumers view pea protein in food products. In this webinar, we’ll guide food industry professionals through key findings from a recent market study that evaluates consumer usage and attitudes of pea protein, its applications in food innovation, and effective positioning strategies. You’ll gain a deeper understanding of where pea protein fits in today’s evolving market and how it can support your product development.
What You’ll Learn:
- Consumer Sentiment: Discover the key drivers behind consumer acceptance of pea protein, including both emotional and rational factors.
- Market Opportunities: Explore growth potential across food categories and identify where pea protein makes the biggest impact.
- Positioning for Success: Learn which attributes and claims, from nutrition to sustainability, resonate with consumers and can boost purchase intent.
- Category Readiness: See which categories, such as soups and snacks, align well with pea protein innovation and understand how consumers connect with these concepts.
Pulse Canada is the national association of growers, traders and processors of Canadian pulses, also known as lentils, dry peas, beans and chickpeas. Pulses are an essential part of a healthy and sustainable diet. Pulses and pulse ingredients can help food manufacturers improve the nutritional and functional quality of food products.